Catch it before a regulator does

Release testing for Google Tag Manager — blocking privacy violations before they ship.

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A Google Tag Manager version is tested by Tagmaps. A failed version receives a remediation instruction and returns to Google Tag Manager, while a passing version reaches production.

Google Tag Manager

  • Advertising Tag
  • Tracking Pixel
  • Analytics Trigger
Draft workspace
Tagmaps GTM Controller

Tests — unpublished v24

  • EU GDPR Tests Waiting
  • CCPA Tests Waiting
  • UK GDPR Tests Waiting
  • LGPD Tests Waiting

Pass: publish Fail: fix in GTM

CCPA test failed

Meta Pixel is missing Limited Data Use.

Fix: Enable Limited Data Use on the Meta tag.

production v23 live

GTM bypasses your compliance controls

GTM lets teams move fast and make changes - but that's also what makes it so risky.

  1. Direct publishing to websites

    GTM lets teams push changes straight to live sites and real users, without testing.

  2. No policy enforcement

    GTM can't enforce your internal policies or legal requirements.

  3. Reactive, not preventative

    Testing live sites only finds issues after you're already non-compliant.

Tagmaps enforces policy.

The Tagmaps GTM Controller tests updates and enforces policy before reaching production.

How the GTM Controller works

Your team barely changes how they work. Tagmaps intercepts the publish step, letting you decide what goes live.

  1. 01

    Connect Google account

  2. 02

    Set your policy

  3. 03

    Tagmaps tests it

  4. 04

    Passes get published, failures get blocked

GTM TAGMAPS WEBSITE Fix & version FAIL PASS Edit Submit version Blocked Test Evaluate policy Publish New version live GTM TAGMAPS WEBSITE FAIL PASS Edit Submit version Test Evaluate policy Blocked Publish Fix & version New version live
Flow Pass, Tagmaps publish Fail, no Tagmaps publish

Users work in GTM, Tagmaps controls publishing, ensuring new versions meet policy.

Control your tag manager

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